Sensation Celebrate Life

The first ever Sensation took place at the Amsterdam ArenA – home of Ajax football club, and was experienced by 20,000 clubbers. The following year, Sensation as we know it was born. As a tribute to his brother Miles, who helped found ID&T before sadly dying in a car accident, Duncan Stutterheim, Sensation CEO, asked visitors to dress in white as people did at Miles’ funeral. Numbers had doubled from the first year, and eighty percent of the 40,000 attendees did so, creating an image so staggering that the dress code has remained the same ever since.